10 long-form playbooks · ~84,000 words
The SC Library
The deep operational manuals. Each one is the definitive guide to a part of how SC works. Designed to be read once and referenced forever.
Sales Connector Method
If you only see four pages
Start here
The Founder's Outbound Playbook
Founder-led outbound that scales. 30 minutes a week.
/library/founders-outbound-playbook/
The Inboxer's Playbook
Triaging hundreds of replies in your client's voice.
/library/inboxers-playbook/
The White-Label Operator's Playbook
Math, packaging, scaling. For agency partners.
/library/wl-operators-playbook/
The Voice-Profile Playbook
How SC clones your writing voice.
/library/voice-profile-playbook/
The Connect-Deeply Playbook
The first 15 minutes of a prospect meeting.
/library/connect-deeply-playbook/
The LinkedIn Compliance Field Guide
Numbers, behaviors, recovery protocols.
/library/linkedin-compliance-field-guide/
The Daily Practice Playbook
The 15-min morning. Rhythm beats heroics.
/library/daily-practice-playbook/
The Rekindle Library
30 templates for re-engaging cold prospects.
/library/rekindle-library/
The Exit Playbook
Cancellations, downgrades, graceful exits.
/library/exit-playbook/
The Industry Objection Pack
Six verticals. The wording that works.
/library/industry-objection-pack/7 template libraries · 170+ items
The SC Toolkit
Drop-in templates. Anonymized from real campaigns. Variables, scenarios, and notes on why each one works.
50 Connect Messages
Anonymized templates from real SC campaigns.
/toolkit/connect-messages/
25 First-Reply Templates
What to say when a prospect replies.
/toolkit/first-replies/
15 Meeting-Booking Templates
Get them to calendar, not weird.
/toolkit/meeting-booking/
10 Calendar Reminder Templates
The most underrated touchpoint.
/toolkit/calendar-reminders/
12 LinkedIn Headline Templates
Patterns for 12 different roles.
/toolkit/headlines/
8 ICP Definition Worksheets
Pre-built frames for 8 verticals.
/toolkit/icp-worksheets/
Sales Nav Search Cookbook
50 working searches by use case.
/toolkit/sales-nav-cookbook/6 decks · ready for live calls
Sales Decks
Long-form web pages that preserve slide structure. Read alone or export for sales conversations.
The Wes Method
Don't sell, connect. The philosophy in 14 slides.
/decks/wes-method-refresh/
The 4-Stage Framework
Friendly. Engaged. Interested. Booked.
/decks/four-stage-framework/The 90-Day Roadmap
Day-by-day from kickoff to first booked meeting.
/decks/ninety-day-roadmap/
White-Label Partner Pitch
18 slides for agencies considering WL.
/decks/wl-pitch/The Outbound Math
8 slides of pipeline math + a worked example.
/decks/outbound-math/Quarterly Business Review Template
14-slide template that auto-fills per client.
/decks/qbr-template/6 sequences · monthly cadence
Email Sequences
Six email assets that connect prospects, clients, and partners across the lifecycle.
The 7-Day Outbound Course
7 emails over a week to subscribers.
/emails/cold-nurture-7day/The 14-Day Kickoff Companion
Mirrors and reinforces /kickoff/.
/emails/kickoff-14day/
The Founder's Letter (12 issues)
Monthly letters from Wes. 600-800 words each.
/emails/founders-letter-monthly/Quarterly Recap Template
Auto-populating quarterly recap.
/emails/quarterly-recap-template/The Win-Back Sequence
4 emails over 8 weeks for churned clients.
/emails/win-back-sequence/
WL Partner Newsletter
Weekly template for white-label partners.
/emails/wl-partner-newsletter/5 curated paths
Audience Hubs
If you're [audience], start here. Each hub curates the SC ecosystem (Watch / Read / Use / Apply) for a specific kind of buyer.
5 calculators + builders
Interactive Tools
Plug your numbers in. Get a real answer. Each one is a self-contained tool that runs in your browser.
The Headline Builder
Stack 5-7 unique facts. Three styles.
/tools/headline/The Outbound Maturity Quiz
Twelve questions. Where you sit on the curve.
/tools/maturity-quiz/
The Pipeline Math Calculator
Searches. Accept rates. Reply rates. Volume.
/tools/pipeline-math/
The SC ROI Calculator
Stay vs SDR vs SC. Three scenarios.
/tools/roi/Sales Nav Setup Walkthrough
Trial running. First 5 saved searches.
/tools/sales-nav-trial/5 head-to-head pages
Honest Comparisons
We compare ourselves to the alternatives. Honest about what's better, what's worse, and when the other one is the right answer.
SC vs Hiring an SDR
1/8th the cost. The whole conversation.
/compare/sc-vs-sdr/SC vs Outreach.io
Sequencer vs managed service.
/compare/sc-vs-outreach/SC vs Apollo
Data plus sequencing vs human triage.
/compare/sc-vs-apollo/SC vs Closely
Tool vs service. The difference matters.
/compare/sc-vs-closely/
SC vs DIY Outbound
DIY works. Until your weeks compress.
/compare/sc-vs-diy/11 single-sheet leave-behinds
Print-Ready 1-Pagers
Single A4 sheets. Print or save as PDF. Designed for sales calls and email follow-ups.
SaaS Founders 1-Pager
Founders running their own GTM.
/one-pagers/saas-founders/Marketing Agencies 1-Pager
Principal-led demand without burning the network.
/one-pagers/marketing-agencies/B2B Sales Teams 1-Pager
Augment, don't replace.
/one-pagers/b2b-sales-teams/
Consultants & Coaches 1-Pager
A soft, controllable demand layer.
/one-pagers/consultants-coaches/
Executive Job Seekers 1-Pager
Quiet conversations from your real LinkedIn.
/one-pagers/executive-job-seekers/Recruiters 1-Pager
Passive candidates and hiring managers.
/one-pagers/recruiters/Investors 1-Pager
Deal flow from your real LinkedIn.
/one-pagers/investors/Event Organizers 1-Pager
Fill the seats with the right people.
/one-pagers/event-organizers/Authors & Speakers 1-Pager
Bookings, podcasts, partnerships.
/one-pagers/authors-speakers/Pricing 1-Pager
Two tracks. Print-friendly summary.
/one-pagers/pricing/90-Day Promise 1-Pager
What to expect in the first 90 days.
/one-pagers/90-day-promise/9 new plays · 90-second videos
Industry Plays
Each play covers WHO it's for, WHEN to call us, and HOW the message lands. 90-second video at the top, written breakdown below.
SaaS Founders
Founders post-PMF, pre-first-AE.
/plays/saas-founders/Marketing Agencies
Agency principal-led demand.
/plays/marketing-agencies/B2B Sales Teams
Augment your reps without replacing them.
/plays/b2b-sales-teams/Consultants & Coaches
Stay full on your terms.
/plays/consultants-coaches/Executive Job Seekers
Quiet conversations from your real LinkedIn.
/plays/executive-job-seekers/Recruiters
Passive candidates and hiring managers.
/plays/recruiters/Investors & Venture Funds
Deal flow conversations.
/plays/investors/Event Organizers
Fill seats with the right people.
/plays/event-organizers/Authors & Speakers
Bookings, podcasts, partnerships.
/plays/authors-speakers/Accounting Firms
Trust-driven sales. Vertical play.
/plays/accounting/Commercial Insurance
Risk-conversation craft.
/plays/commercial-insurance/Commercial Real Estate
Brokers and developers.
/plays/commercial-real-estate/Law Firms
Partner-led, bar-association-safe.
/plays/law-firms/M&A Advisory
Banker-voice protected.
/plays/ma-advisory/Manufacturing Reps
Long sales cycles. Industrial verticals.
/plays/manufacturing-reps/Standalone artifacts
Wildcards
Pieces that don't fit into a category. Each one earns its place by being the kind of thing people share.
100 Worst Cold Messages
Anonymized worst-of-the-worst with Wes's reactions.
/worst-100/
50 Real Inbox Replies
Real anonymized inbound replies. Stage labels, voice, outcomes.
/inbox-archive/
Don't Sell. Connect. (Book)
The full method, in book form. Outline + Chapter 1.
/book/The SC Video Library
22 short videos in 4 categories.
/resources/videos/This is the public face. The private engine is bigger.
Every public page is backed by Molly (SC Brain) and the Wiki. The team uses both daily. Want to see how it all connects?
Talk to Sales Connector