The Play · Commercial Real Estate
For tenant rep brokers.
If you are a tenant-rep broker, here is the exact play. Stop racing other brokers to a posted job. Start owning the relationship eighteen months before their lease comes up.
Who · The Audience
Heads of ops at 50-500 employees.
Companies in their second or third office. The next move is the one that defines them.
- Tech + SaaS · hybrid, sublease, Class A flight
- Pro services · build-out, TI heavy, long lease
- Bio + life sciences · wet lab, GMP, specialty submarkets
When · The Trigger
Space starts to constrain them.
Three windows where current footprint either hurts or embarrasses them.
- 18 months out from lease expiration
- Doubled headcount in last 12 months
- Hybrid policy change just broke their assumptions
How · The Message
Local. Specific. Numbers-first.
Name their submarket. Reference real comps in their building class. Show what their footprint actually costs them.
- No tour
- No pitch
- Just the math their finance team has not run yet
Want this play for your book?
Book twenty minutes with our team. We will map your existing book, build the trigger campaigns, and show you the math for your specific motion.
Pair this play with
The deeper material that lives behind this play.
