The Play · Commercial Insurance
For commercial P&C brokers.
If you sell commercial property and casualty insurance, here is the exact play. Stop chasing renewals. Start owning the buyer relationship before the renewal window even opens.
Who · The Audience
Mid market CFOs and risk managers.
Twenty to two hundred million in revenue. Industries where you already understand the underwriting.
- Manufacturing · GL, auto, workers comp, property
- Construction · builder's risk, bonds, auto
- Logistics · cargo, auto, cyber, workers comp
When · The Trigger
Active risk reviews.
Three signals that say someone is rethinking their stack right now.
- Six months out from policy renewal
- Recently hired CFO running a Q1 risk audit
- Just took on debt with new lender requirements
How · The Message
Specific. Insightful. Short.
Name the industry. Reference one underwriting nuance only their CFO would catch. Offer fifteen minutes.
- No quote
- No pitch
- Just the right insight at the right moment
Want this play for your book?
Book twenty minutes with our team. We will map your existing book, build the trigger campaigns, and show you the math for your specific lines.
Pair this play with
The deeper material that lives behind this play.
