The Play · Business Law
For boutique business law.
If you run a boutique business law practice, here is the exact play. Stop competing with big law on RFPs. Start owning the founder relationship before they even think they need outside counsel.
Who · The Audience
Founders + GCs at Series A-C.
The window where one trusted lawyer becomes their lawyer for everything that follows.
- Venture-backed SaaS · equity, IP, M&A prep
- Fintech + regtech · money transmission, compliance
- Health + life sciences · regulatory, IP, strategic deals
When · The Trigger
The moment counsel actually matters.
Three moments where founders decide who handles the next ten years.
- New funding round announced
- First general counsel hired
- New market expansion · regulatory exposure
How · The Message
Precise. Structurally honest.
Name the stage. Reference one structural risk that their last round actually created. Board seats. Option pools. Vendor contracts.
- No engagement letter
- No pitch
- The question their general counsel has not asked yet
Want this play for your book?
Book twenty minutes with our team. We will map your existing book, build the trigger campaigns, and show you the math for your specific motion.
Pair this play with
The deeper material that lives behind this play.
