The Play · Investors
For investors building proprietary deal flow.
If you invest at any stage and your deal flow depends on warm intros alone, here is the play. Build a controllable layer that surfaces founders before the round opens, in your voice and your thesis.
Who · The Audience
Founders at your stage and thesis.
Pre-seed to growth, depending on your fund. Filtered to companies that match your investment thesis.
- Pre-seed · founders 60 days before they raise
- Series A · founders post-PMF, pre-banker
- Growth · profitable founders considering a round
When · The Trigger
Public signals of fundraise prep.
Founders signal a coming round in subtle ways months before they tell their network.
- Hiring CFO or VP Finance
- Public discussion of milestones hit
- Hiring investment bankers (LinkedIn signal)
How · The Message
Investor voice, not associate voice.
Founders ignore associates and respond to partners. Your message has to sound like a partner, not a junior.
- No deck request
- No financials request
- One specific observation about their thesis or market
Want this play for your fund?
Book 20 minutes. We will map founders matching your thesis, build the trigger campaigns, and protect your voice and brand throughout.
Pair this play with
The deeper material that lives behind this play.
