The Play · SaaS Founders
For founders running their own GTM.
If you are a SaaS founder past PMF and before your first AE hire, here is the play. Run founder-led outbound that produces real meetings without burning you out, and that builds a playbook your first hire inherits.
Who · The Audience
Founders post-PMF, pre-first-AE.
$300K-3M ARR. Selling to a clear ICP that the founder still sells to personally.
- Vertical SaaS · ICP under 200K target accounts
- Horizontal SaaS · clear use case, premium price
- AI-native SaaS · founder is the credibility
When · The Trigger
Inbound is plateauing.
Three moments when founders we work with finally make the call.
- Inbound MQLs flat for 60 days
- First AE about to be hired (need playbook)
- Investors asking about pipeline coverage
How · The Message
Founder voice, not company voice.
Founders convert because they sound like founders. We protect that voice through the entire campaign.
- Personal, never marketing-speak
- 30 minutes a week of your time
- Playbook you can hand the AE on day one
Want this play for your company?
Book 20 minutes. We will look at your ICP, your current pipeline, and design the founder-led play that works for your stage.
Pair this play with
The deeper material that lives behind this play.
