SaaS Founders
For Founders Running Their Own GTM
Founder-led outbound that scales without burning you out, 30 minutes a week.
For
Founders post-PMF, pre-first-AE ($300K-3M ARR)
Who · the audience
- Vertical SaaS (clear ICP, narrow audience)
- Horizontal SaaS (clear use case, premium price)
- AI-native SaaS (founder is the credibility)
When · the trigger
- Inbound MQLs flat for 60 days
- First AE about to be hired (need playbook)
- Investors asking about pipeline coverage
How · the message
- Personal voice, not marketing-speak
- 30 minutes a week of your time
- Playbook your AE inherits day one
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