The Play · Consultants & Coaches
For consultants and coaches who fill their roster on referrals.
If you run a consulting or coaching practice and your roster fills on referrals alone, here is the play. Add a controllable layer that brings you the right kind of conversations, in the voice you actually use.
Who · The Audience
Operators in transition.
Executives navigating a change. Founders preparing to scale or exit. Leaders ready to do real work.
- Recently promoted VPs and C-levels
- Founders mid-funding-round
- Executives 6-24 months post-job-change
When · The Trigger
They are openly working on themselves.
Subtle public signals that someone is in a moment.
- Recent role change (LinkedIn)
- Public reflection on growth or transition
- Connection to your existing client list
How · The Message
Soft, specific, low pressure.
Not a sales pitch. An invitation to a conversation that may or may not lead somewhere.
- No package pricing in the message
- No claim of transformation
- One observation about their stage
Want this play for your practice?
Book 20 minutes. We will map your real ICP, find the moments your prospects are in transition, and design the soft, specific play that respects your work.
Pair this play with
The deeper material that lives behind this play.
