White-Label Sales Connector

Add a $1,150 per-client per-month gross-margin product to your agency without hiring an SDR team.

Speaker note: This deck is for agency owners. The math is the hook. Lead with the margin, then back into the operations.

SECTION 01The agency growth problem

• You sell creative, paid, SEO, retainers. Margins are tight.
• Clients ask "can you do outbound too" every quarter.
• Hiring SDRs is a cost center, not a profit center.
• White-labeling SaaS often means 20 percent margin and zero ownership.
• You need a product with real margin, real retention, and real demand.

Speaker note: Validate the agency operator's pain. Most have tried to bolt on outbound and failed. Acknowledge that.

SECTION 02The opportunity

• LinkedIn outbound is a real budget line for every B2B company you already serve.
• Done well, it is the highest-ROI channel they have.
• Done poorly (which is the default), it costs them deals.
• Every retainer client of yours is a candidate.
• You are already in the room. We are not.

Speaker note: Reframe their existing book of business as the immediate opportunity, not a future ICP project.

SECTION 03The WL economics

• You buy from us at $300 to $400 wholesale per client per month.
• You sell at $1,500 plus retail per client per month.
• Gross margin: $1,150 per client per month.
• 10 clients: $11,500 per month gross margin. $138,000 per year.
• 25 clients: $345,000 per year gross margin from one product line.

Speaker note: This is the slide that closes the deal. Slow down. Read the numbers out loud. Let the math hit.

SECTION 04The wholesale price logic

• Wholesale at $300 to $400 reflects the heavy-managed services we run for you.
• It is the same engine our retail Managed customers pay $1,195 for.
• Your retail price is your call. We recommend $1,500 to $2,500.
• A few partners charge $3,500 plus and still close.
• You set the price your market supports.

Speaker note: Some partners get nervous about the wholesale-to-retail spread. Reassure them: we built the spread on purpose so you can run a real agency P&L.

SECTION 05What you get

• A full SC Managed engine, white-labeled in your brand.
• Branded reporting, branded login, branded URLs.
• A dedicated WL ops contact who runs your client list.
• Scripts, templates, headlines, audiences, all included.
• A partner Slack with answers in under 4 hours.

Speaker note: Emphasize "white-label" means clients never see Sales Connector. They see your agency. End of story.

SECTION 06What we handle

• Audience building in Sales Navigator.
• Headline rewrites for every client.
• Daily message sends with human approval.
• Reply triage and stage labeling.
• Reporting and dashboards.

Speaker note: This is the "we do the heavy lifting" slide. Lean into it.

SECTION 07What you handle

• Client relationship and renewal.
• Pricing, billing, contracts.
• Strategy calls and QBRs (we give you the template).
• Final tone approval if the client wants you in the loop.
• Selling more clients into the program.

Speaker note: The split is intentional. Agencies are good at relationship and pricing. We are good at execution. Each side does what it does best.

SECTION 08The technical setup

• 5 business days from contract to live first client.
• We provision your white-label environment on day 1.
• Your domain. Your colors. Your logo. Your sender names.
• We migrate any existing outbound clients you have.
• You ship a kickoff deck (we provide the template) to clients on day 5.

Speaker note: 5 days. Not 5 weeks. The fast setup is a deal closer for impatient agency owners.

SECTION 09Pricing: wholesale vs retail

• Wholesale Tier 1 (1 to 9 clients): $400 per client per month.
• Wholesale Tier 2 (10 to 24 clients): $350 per client per month.
• Wholesale Tier 3 (25 plus clients): $300 per client per month.
• Recommended retail: $1,500 to $2,500 per client per month.
• No setup fees. No annual commits.

Speaker note: The volume tiering matters. Show how a partner moves from $1,150 margin per client to $1,200 just by hitting 10 clients.

SECTION 10The 5 best niches for WL partners

• B2B SaaS founders at 5K to 50K ACV
• Professional services (legal, accounting, consulting)
• Marketing agencies (the "agency for agencies" play)
• Recruiting and staffing firms
• Coaches, consultants, and fractional execs

Speaker note: These 5 niches close at over 60 percent. If a partner has any of these in their book, lean hard.

SECTION 11Typical first 90 days as a partner

• Week 1: WL environment provisioned. First client migrated or onboarded.
• Week 2 to 4: 2 to 4 clients live. Cash flow positive in month 1.
• Day 30: First QBRs. First renewals discussed. First case study.
• Day 60: 5 to 8 clients live. Margin breaks $5K per month.
• Day 90: 8 to 12 clients live. Margin runs $9K plus per month.

Speaker note: This is the realistic-expectations slide. Some partners hit harder. Some take a little longer. The 90-day shape is consistent.

SECTION 12The support model

• Partner Slack: less than 4 business hours response.
• Dedicated WL ops contact you can call.
• Monthly partner roundtable with all our agency partners.
• Quarterly product roadmap preview.
• Direct line to Wes for strategic issues.

Speaker note: Agency owners care about access. The "direct line to Wes" line lands every time.

SECTION 13Case study: agency partner X

• Existing creative agency. 8 retainer clients at signing.
• Pitched outbound to all 8 within 30 days. 5 said yes.
• 5 clients live by day 45. Average retail price: $1,800.
• Gross margin in month 2: $7,000.
• By day 180: 14 clients live. Margin: $16,100 per month.

Speaker note: Anonymize this. Refer to it as "a partner we onboarded in Q3 of last year" if asked.

SECTION 14Why partners stay

• Real margin (50 to 75 percent gross).
• Zero hiring required.
• Their clients see them as more strategic.
• Their other retainers stick longer (proven cross-sell effect).
• They sleep better knowing the engine runs without them.

Speaker note: Retention is sticky for a reason. Make the partner believe this is a 5-year compounding decision, not a 12-month experiment.

SECTION 15Common objections, answered

• "What if my clients find out it's you?" Branded everything. Your domain. Your sender. They won't.
• "What if a client churns?" Month-to-month, no annual lock. Your risk per client is one month of wholesale.
• "What if I can't sell it?" We give you the pitch deck, the math, the case studies, and live coaching for the first 3 sells.
• "What if we want to white-label only some of the engine?" Modular pricing. Headline-only, audience-only, full Managed.
• "What if I want to exit the partnership?" 30-day off-ramp. We migrate clients to retail SC if you want out.

Speaker note: These are the 5 objections that come up in every partner call. Pre-answer them so the conversation goes to "let's do paperwork" instead of "let me think about it."

SECTION 16What we expect from a partner

• A book of business worth pitching to (5 plus B2B clients).
• Honesty in client communication and pricing.
• Willingness to follow our methodology, not invent your own.
• A primary point of contact who actually responds.
• A 90-day commitment to give the engine time.

Speaker note: Set the bar. We turn down agencies with no book of business or with "we want to invent our own version" energy.

SECTION 17The next step

• 45-minute partner call with Wes or our VP Partnerships.
• We review your book, your margin model, your goals.
• You leave with a written WL business plan whether you sign or not.
• If we are a fit, paperwork on Monday, live on Friday.
• Book at salesconnector.com/partner

Speaker note: The "live on Friday" close is real. We have done it. Use it.