The Outbound Math

8 slides. Pure numbers. Designed to be read on a live sales call.

Speaker note: Use this deck when the prospect says "convince me." It is short on purpose. Numbers do the work.

SECTION 01The funnel: month and year

• 1,000 requests per month x 30 percent acceptance = 300 Friendlies
• 300 Friendlies x 25 percent reply = 75 Engaged
• 75 Engaged x 30 percent advance = 22 Interested
• 22 Interested x 50 percent close to meeting = 11 Booked, ~8 real meetings
• Year 1: 132 meetings, 26 opps, 6 to 7 closed deals. At $50K ACV: $300K plus.

Speaker note: These are conservative numbers. Most clients beat them. If their ACV is $100K, the number doubles. Anchor on their actual ACV live on the call.

SECTION 02SC Managed vs hiring an SDR

• SC Managed: $1,195 per month = $14,340 per year
• One SDR fully loaded: $95,000 to $130,000 per year
• SDR ramps in 90 to 180 days. SC ramps in 14 days.
• SDR turns over every 14 months on average. SC does not turn over.
• Cost difference: 7 to 10x cheaper than one SDR

Speaker note: This is the slide that closes the deal. The 7 to 10x number is the one prospects screenshot.

SECTION 03SC Assisted vs DIY

• SC Assisted: $595 per month = $7,140 per year
• DIY (your time): conservatively 10 hours per week at $150 per hour = $78,000 per year
• DIY also requires Sales Navigator, sequencing tools, time tracking. Add $5K per year.
• Total DIY cost: $83,000 per year of your time and tools.
• SC Assisted is 11x cheaper than doing it yourself badly.

Speaker note: Founders especially feel the "DIY badly" slide. Validate that they are smart and busy, but their LinkedIn is still a wreck.

SECTION 04SC Managed vs an outbound agency

• Typical outbound agency: $3,000 to $7,000 per month plus setup
• Most charge per "lead" with vague definitions
• Most use generic sequencers and shared message banks
• SC Managed: $1,195 per month, every message human-approved
• 2.5 to 6x cheaper. Better methodology. No setup fee.

Speaker note: Call out the "per lead" pricing as a red flag. Agencies dilute lead quality to hit volume promises.

SECTION 05The cost per booked meeting

• SC Managed: $1,195 per month / 11 meetings = $108 per booked meeting
• One SDR: $9,500 per month / 4 meetings = $2,375 per booked meeting
• Outbound agency: $5,000 per month / 6 meetings = $833 per booked meeting
• DIY: $6,500 per month of your time / 3 meetings = $2,166 per booked meeting
• SC Managed is the cheapest cost-per-meeting on the market.

Speaker note: Cost-per-meeting is the metric every CFO will care about. This is the CFO close.

SECTION 06Typical client outcomes (real ranges)

• Month 1: 3 to 6 booked meetings. Foundation building.
• Month 2: 8 to 12 booked meetings. Funnel filling.
• Month 3: 11 to 18 booked meetings. Steady state.
• Month 6: 14 to 22 booked meetings. Hidden pipeline kicks in.
• Year 1: 130 to 200 booked meetings, 6 to 12 closed deals.

Speaker note: Show ranges, not point estimates. Clients trust ranges. Point estimates feel like sales pitches.

SECTION 07The decision

• Pay $1,195 per month. Get 11 plus meetings per month.
• Replace an SDR you cannot afford. Or add one without hiring.
• Or do nothing and watch your competitors run the same play on your buyers.
• 30-minute call to see your specific numbers.
• Book at salesconnector.com/call

Speaker note: The "your competitors are running this play on your buyers" line is a closer. Use it sparingly. It works when it lands.