If You Run a Sales Team, Start Here
You're a CRO, VP Sales, or Head of Revenue. You have a team. Some of them hit quota and some don't. You've tried Sales Navigator licenses, three different sequencing tools, an SDR contractor, and probably an AI prospecting platform that promised to replace humans and didn't. The question on your desk this week is whether outbound is still a real channel for you, or whether you fold it into the marketing budget and call it ABM. This hub is for the version of you that thinks outbound still works but suspects you're running it wrong.
The Sales Connector method is built for teams that want repeatable rep performance without turning every AE into a copywriter. It's not a tool. It's a system your team can run inside whatever stack you already have. The content below is sequenced for a sales leader, not an individual contributor. Skim what doesn't apply. There's plenty.
SECTION 01Watch first
- /plays/b2b-sales-teams - The team play. Covers rep enablement, manager dashboards, ramping new hires, and the failure modes specific to multi-rep outbound. Watch this with your sales operations lead in the room.
- /playbook - The 22-video method. Have your reps watch all 22 over their first two weeks. You watch videos 1-3 and 18-22, which cover the system architecture and the management layer. The middle is rep-execution material.
- /case-studies - Watch the multi-rep case studies. Pay attention to the ramp-time metrics. New AEs hitting quota in 60 days instead of 120 is the lever that pays for the program.
Why this matters for you: sales leaders evaluate methods through the lens of "can my median rep run this." The case studies answer that directly.
SECTION 02Read these
- /library/inboxers-playbook - The reply-management discipline. Most teams lose 30-40% of pipeline at the inbox stage because nobody's measuring inbox throughput. This playbook fixes the operational gap.
- /library/voice-profile-playbook - The hardest part of running a team is making 8 reps sound like 8 different humans without sounding like 8 different chaos agents. This playbook gives you the structure.
- /library/linkedin-compliance-field-guide - You don't want a rep getting their account restricted in the middle of Q3. This is the field guide for sane LinkedIn use at team scale.
Why this matters for you: every team gets the same three problems at scale (variance, compliance, throughput). These three playbooks address each one directly.
SECTION 03Use these tools
- /tools/pipeline-math - The pipeline-coverage tool, configured for team-level forecasting. Most VPs are running pipeline math on the back of a napkin. This is more honest.
- /tools/maturity-quiz - The team version of the maturity quiz. It tells you, by stage, what to fix first. Most teams try to fix three things at once and fix none of them.
Why this matters for you: sales leaders need diagnostic tools, not pep talks. These two give you a defensible read on where the team actually is.
SECTION 04Templates to take
- /toolkit/sales-nav-cookbook - The Sales Navigator cookbook. Fifteen specific search recipes that find better accounts than your reps are finding now. Hand this to every rep on day one.
- /toolkit/calendar-reminders - The reminder sequence that cuts no-show rates from 25% down to 8%. This is pure operational lift. There's no creative work involved.
Why this matters for you: team-level lift comes from removing operational friction, not from getting reps to write better copy. These two templates do that.
SECTION 05Then talk to us
When you've watched the team play, run the pipeline-math tool against your last quarter, and identified the two specific gaps you want to close, book a call. We work with sales teams from 5-50 reps. We're honest about whether we can help and whether the timing is right. If your problem is product-market fit, we'll tell you. We don't sell SC to teams that need a different kind of help.
Book a call at salesconnector.com/contact
SECTION 06Skip ahead
If you're past basics, jump to /library/daily-practice-playbook for the rep daily-rhythm framework, /compare/sc-vs-sdr for the build-vs-buy SDR analysis, /molly for AI-driven research at team scale, and /library/industry-objection-pack when you're ready to vertical-ize the team's messaging. If you've got an agency partner running outbound for you, the /for/agencies/ hub will tell you what to expect from them.
