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Explore some of the latest trends and marketing strategies.
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Too many business leaders don’t know how to assess risk and wisely respond to negative perceptions, both in-house and external. Negative perceptions happen, inside and outside a business, and when strong enough, can take the form of a wave of anger, resentment and backlash for a company, leader or both. Painful perception-related consequences are always a risk, so...

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Most companies waste precious money that could have been used to create more sales. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such a broad context that we have diluted the actual role of what the individual actually does. Executive...

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Drive sign ups, impressions, and awareness with the help of these utility apps. Social media is an entrepreneur’s best friend or worst enemy. It can help your business scale, get new customers, and build your brand. Or, it could drive you insane, cost you a ton of money, and fail to generate new business. 1. Scopio Authentic...

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No matter what industry you’re in, marketing is going to be essential, and email marketing is among the most useful channels available. Here are seven key email marketing tips for small businesses. 1. Make sure sign-up is appealing and easy If you want to use email when marketing your business, then you need signups. Without...

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Technological shifts will unavoidably impact company culture. Can it be for the better? Digital transformation is increasingly important for companies to be successful — merger and acquisition data shows that companies that have digital skills or capabilities built-in, or that are in later stages of digital transformation, generally have higher valuations than those that don’t. And this kind...

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Working remotely is widely seen as great for our productivity – making it easier to get into a flow state and do more deep work. But what about wider team productivity? While it might sound like a contradiction in terms, the isolation that comes with remote working can actually refine workplace collaboration – helping teams communicate more thoughtfully,...

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Use these seven strategies to get your company’s brand to stand above the rest. Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections. The following seven ways...

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In your personal brand, in meetings with clients, in pitches to investors and even when talking to your team, you’ll need to learn how to project confidence if you’re going to succeed. But how exactly can you do it?  Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company....