Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools,...
Why you should automate your sales process Statistics show that sales representatives spend, on average, only about a third of their time doing the actual job they are supposed to do – selling. So, how do they spend the rest of their day? A big chunk of their time is eaten doing manual but easy-to-automate tasks like...
A curated soundtrack will be music to your customers’ ears. With so many businesses competing against each other in one market, it can be hard to make your brand stand out. Likewise, trying to make a statement on social media is becoming all too common. So what can you do to get attention? Music streaming services have been popular for...
Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the...
Being a successful coach can be summed up in one sentence: You’ve made a positive impact on your clients. And, establishing a solid social media presence can expand your reach even further. We’ll be talking about three of the most important tactics for creating a stellar social media strategy for your online coaching business: staying authentic, providing value,...
The coronavirus pandemic has forever changed the way we work. Individuals with desk jobs, in particular, now have more options in terms of where they work and live, and how they manage their time. Some will return to onsite facilities, while others will remain in home offices. Organizations are now called to support a hybrid...
As entrepreneurs face a still uncertain business landscape, four industries are charting a forward-looking course. Covid has altered just about everything it’s touched. And it’s not done transforming the world just yet. The end of the pandemic may be in sight, but the fallout it caused will be felt well into the future. After the experiences...
Experience alone does not qualify one as a great leader today. Do you see your privileged position as a place of personal success or as an opportunity to be the change-maker? Leaders are always in the limelight. How you present yourself as a leader is an outcome of your deep-rooted values and thought process, and impacts your team and...
It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your existing and potential clients could...
What is culture? Culture is an implicit hierarchy of values that informs team members and employees how to behave. Good, productive behavior supports a great business in the long run, and bad, destructive behavior can easily ruin a company. It might seem like a luxury to think about culture at the early startup stages, but...
