News and Media

Explore some of the latest trends and marketing strategies.
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Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools,...

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A curated soundtrack will be music to your customers’ ears. With so many businesses competing against each other in one market, it can be hard to make your brand stand out. Likewise, trying to make a statement on social media is becoming all too common. So what can you do to get attention? Music streaming services have been popular for...

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Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the...

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Being a successful coach can be summed up in one sentence: You’ve made a positive impact on your clients. And, establishing a solid social media presence can expand your reach even further. We’ll be talking about three of the most important tactics for creating a stellar social media strategy for your online coaching business: staying authentic, providing value,...

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The coronavirus pandemic has forever changed the way we work. Individuals with desk jobs, in particular, now have more options in terms of where they work and live, and how they manage their time. Some will return to onsite facilities, while others will remain in home offices. Organizations are now called to support a hybrid...

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As entrepreneurs face a still uncertain business landscape, four industries are charting a forward-looking course. Covid has altered just about everything it’s touched. And it’s not done transforming the world just yet. The end of the pandemic may be in sight, but the fallout it caused will be felt well into the future. After the experiences...

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It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your existing and potential clients could...