News and Media

Explore some of the latest trends and marketing strategies.
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Too many business leaders don’t know how to assess risk and wisely respond to negative perceptions, both in-house and external. Negative perceptions happen, inside and outside a business, and when strong enough, can take the form of a wave of anger, resentment and backlash for a company, leader or both. Painful perception-related consequences are always a risk, so...

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No matter what industry you’re in, marketing is going to be essential, and email marketing is among the most useful channels available. Here are seven key email marketing tips for small businesses. 1. Make sure sign-up is appealing and easy If you want to use email when marketing your business, then you need signups. Without...

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In your personal brand, in meetings with clients, in pitches to investors and even when talking to your team, you’ll need to learn how to project confidence if you’re going to succeed. But how exactly can you do it?  Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company....

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As entrepreneurs face a still uncertain business landscape, four industries are charting a forward-looking course. Covid has altered just about everything it’s touched. And it’s not done transforming the world just yet. The end of the pandemic may be in sight, but the fallout it caused will be felt well into the future. After the experiences...

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Here are the five rites of passage that every leader must go through, why they’re so difficult and why they’re essential to creating the business of your dreams. It’s not often that every business owner across the globe is faced with the same challenge at the same time. Although the pandemic hit different businesses in a variety...

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The tapes from these animation studios not only teach values, they also give important lessons for entrepreneurs. Animated Disney and Pixar films have always stood out for having endearing characters who constantly fight against evil. But in these animated stories there are also several lessons that any entrepreneur can learn to lead their business to success. We give you...