News and Media

Explore some of the latest trends and marketing strategies.
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No matter what industry you’re in, marketing is going to be essential, and email marketing is among the most useful channels available. Here are seven key email marketing tips for small businesses. 1. Make sure sign-up is appealing and easy If you want to use email when marketing your business, then you need signups. Without...

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Use these seven strategies to get your company’s brand to stand above the rest. Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections. The following seven ways...

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Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools,...

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A curated soundtrack will be music to your customers’ ears. With so many businesses competing against each other in one market, it can be hard to make your brand stand out. Likewise, trying to make a statement on social media is becoming all too common. So what can you do to get attention? Music streaming services have been popular for...

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Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the...

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It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your existing and potential clients could...

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Try these five methods for drawing more and more viewers to your business’s YouTube videos and growing your business in the process. There are many ways to increase viewer/subscriber loyalty on YouTube. Many of these activities will require time to manage but are free or inexpensive to use. 1. Include accurate and relevant keywords in...