When you first started selling consulting services, you probably had high expectations. After all, you already had industry knowledge, professional skills, and valuable contacts. And, since the consulting market amounted to almost $70 billion in the US in 2019, getting a little slice of that lucrative pie should be easy, right? But there was one variable you...
When trying to improve your website’s SEO tactics, don’t forget to consider how SEO and UX are connected. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’s usability just as much...
The stressful day of an entrepreneur can be offset by taking the time to mentally reset and re-charge your batteries. We are all longing for the same goals right now — a sense of peace and safety for ourselves, our families, and our businesses during this unprecedented time. No matter what our belief systems may look like,...
Keep your sales emails out of recipients’ trash by deploying these five best practices. While a lot has changed since the internet first entered people’s homes, one thing has held steady: Email is still an essential part of online communication. Despite the introduction of messaging apps and social media sites, email hasn’t just survived — it has thrived. Worldwide, about 3.9 billion people use email...
Building a cohesive and knowledgeable workforce is the cornerstone for stable growth. When contemplating the pressures entrepreneurs face when starting a new venture, fundraising often springs to mind first. Tech talent, however, can be scarcer than capital and may, in fact, be the biggest issue businesses face. Securing funding is naturally the first hurdle but building a cohesive and...
The excitement to adopt the smartest interface is pushing businesses to lose their focus on two important things: employees and customers. Your ability to become a successful company of the future depends on developing a cultural mindset that is focused on creating value for the people inside and outside the organization. The myth that technology...
Use these tactics to redefine workplace wellness. Companies need to continue developing a positive culture that embodies both individual and organizational wellbeing. HOW businesses do this will define their reputation for years to come. The Deloitte Global Human Capital Trends 2021 report reinforced how brands need to re-imagine their strategies on employee wellness as the centerpiece of their decision-making. Offices need to...
Choosing the right digital tools for your business can boost workplace productivity. With 89% of companies putting digital-first strategies into play, the power of technology is hard to ignore. As a business leader, it’s critical to be aware of the digital tools on the market, as well as how each one can transform your operations and results....
Many businesses, even those that don’t call what they do consulting or coaching offer consulting in the form of services or information. So, today I submit the steps I believe are the essential elements needed to build any coaching, consulting or service related business. 1) Build your email list First and foremost you need to...
Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a...
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