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Explore some of the latest trends and marketing strategies.
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How Leaders Can Reduce Stress and Boost Productivity

Use these tactics to redefine workplace wellness. Companies need to continue developing a positive culture that embodies both individual and organizational wellbeing. HOW businesses do this will define their reputation for years to come. The Deloitte Global Human Capital Trends 2021 report reinforced how brands need to re-imagine their strategies on employee wellness as the centerpiece of their decision-making. Offices need to...

Marketing Tips For Early-Stage Startups

Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a...

How to Keep Teams Connected When We’re Apart

It can be easy to put team-building activities on the back burner these days. However, it’s a leader’s job to ensure the team is engaged and functioning well. These are some ideas to help managers create ways for cultivating connections and creating occasions for social interactions while we’re all working apart. And if you’re not...

42 Ideas for Your 2021 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding...

33 Ways to Use Technology In Your Small Business

Technology can help small business owners leverage limited capital in smarter, more effective ways. In some cases, using technology provides greater efficiency and versatility, making it a natural progression for processes you may already have in place in your business. In others, you may need to make some adjustments to reap the benefits of tech-friendly...

How Can You Maintain Company Culture When Everyone Is Working from Home?

Even when there’s no physical water cooler to gather around, leaders need to ensure that organizational culture survives. “Corporate culture” is difficult to define. Often it’s only implicitly understood and develops organically, rather than being explicitly expressed and planned from the top down. Your company’s culture becomes its personality, and has a major influence on...

32+ Coaching Skills and Techniques for Life Coaches & Leaders

Coaching skills are highly transferrable and exceedingly valuable. And they are also very trainable. With conscious effort, anyone can enhance their ability to communicate better, listen more attentively, or motivate others to grow – whether that’s as an individual or as an employee. But what skills should we focus our efforts on, to become a...