Stop chasing shiny new social media platforms, and be consistent on a few. Snapchat, TikTok, Twitch, Instagram and now Clubhouse — it’s all a little overwhelming, isn’t it? So many entrepreneurs get into an anxiety-induced frenzy over which platform is right for their business. They start to have a “Fear of Missing Out” and jump onto the newest, shiniest...
When trying to improve your website’s SEO tactics, don’t forget to consider how SEO and UX are connected. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’s usability just as much...
Choosing the right digital tools for your business can boost workplace productivity. With 89% of companies putting digital-first strategies into play, the power of technology is hard to ignore. As a business leader, it’s critical to be aware of the digital tools on the market, as well as how each one can transform your operations and results....
Many businesses, even those that don’t call what they do consulting or coaching offer consulting in the form of services or information. So, today I submit the steps I believe are the essential elements needed to build any coaching, consulting or service related business. 1) Build your email list First and foremost you need to...
Every business needs a way to tell its customers about its products and services. Those marketing channels differ from one business to another and can change as the business grows. And just like everything else in business, marketing needs an investment. In the earliest stages of a startup, this investment is usually best spent developing a...
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding...
How are you marketing your consulting business? If you’re not sure what the best strategy is, you’re not alone. A recent survey found that about a third (32%) of consultants struggle with marketing, and more than half say they depend on referrals for the majority of their business. However, the consultants in the $150K–$1M+ earnings bracket...
Some see LinkedIn as a job hunting site. For others, it’s the only social media they can browse at work. Often, LinkedIn is simply seen as digital business card swapping, but it can be so much more than that! LinkedIn is currently the 15th top visited website in the world. In fact, it’s #11 in the US, right...
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success. Fortunately, there...
I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to...
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