Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding...
How are you marketing your consulting business? If you’re not sure what the best strategy is, you’re not alone. A recent survey found that about a third (32%) of consultants struggle with marketing, and more than half say they depend on referrals for the majority of their business. However, the consultants in the $150K–$1M+ earnings bracket...
Some see LinkedIn as a job hunting site. For others, it’s the only social media they can browse at work. Often, LinkedIn is simply seen as digital business card swapping, but it can be so much more than that! LinkedIn is currently the 15th top visited website in the world. In fact, it’s #11 in the US, right...
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success. Fortunately, there...
I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to...
Future-proofing your business with social is all about committing to the long game. Market leaders have capitalised on digital marketing since the early 90s, but the current level of awareness toward the use of online tools for marketing has been unprecedented — here in Europe and elsewhere around the globe. The first half of 2020...
No matter what your industry or company size is, digital marketing is a surefire way to grow your business. If you’re a startup business on a small budget, you should have a robust digital marketing strategy in place to create a strong presence in the marketplace. We can all agree that 2020 was a tough...
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