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No matter what industry you’re in, marketing is going to be essential, and email marketing is among the most useful channels available. Here are seven key email marketing tips for small businesses. 1. Make sure sign-up is appealing and easy If you want to use email when marketing your business, then you need signups. Without...

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Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools,...