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Explore some of the latest trends and marketing strategies.
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How to Keep Teams Connected When We’re Apart

It can be easy to put team-building activities on the back burner these days. However, it’s a leader’s job to ensure the team is engaged and functioning well. These are some ideas to help managers create ways for cultivating connections and creating occasions for social interactions while we’re all working apart. And if you’re not...

42 Ideas for Your 2021 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding...

33 Ways to Use Technology In Your Small Business

Technology can help small business owners leverage limited capital in smarter, more effective ways. In some cases, using technology provides greater efficiency and versatility, making it a natural progression for processes you may already have in place in your business. In others, you may need to make some adjustments to reap the benefits of tech-friendly...

How Can You Maintain Company Culture When Everyone Is Working from Home?

Even when there’s no physical water cooler to gather around, leaders need to ensure that organizational culture survives. “Corporate culture” is difficult to define. Often it’s only implicitly understood and develops organically, rather than being explicitly expressed and planned from the top down. Your company’s culture becomes its personality, and has a major influence on...

What Does It Take to Be a Good People Manager?

Learn how to enhance your people management skills to effectively lead your team. Your employees are one of your company’s biggest assets, and their performance has a major impact on your bottom line. However, simply hiring skilled employees isn’t enough – how your business leaders manage them can greatly impact your company’s overall performance. Managers and business...

9 Tips for Managing Remote Employees

Make remote work productive and engaging for employees with these empathetic but practical actions. In a recent Gartner poll, 90% of HR leaders said employees would be allowed to work remotely even once COVID-19 vaccines are widely available. Most organizations have had months to work on remote-work experience to keep employees productive and engaged, but many still...

Why sales and dating are practically the same

Quick — Think of an activity where you want to meet people, identify interests in common and lay the groundwork for seeing them again. Dating comes to mind. However, if you are in the investment, real estate, lending or insurance business you need to find prospects. Often this is done through involvement in the community and networking. The...