Small business owners can adopt these recovery strategies to recover and thrive in unpredictable conditions. We are living through a very uncertain time — from day to day it seems almost impossible to predict what will come next. It’s easy to see that the rather dramatic occurrences in 2020 have impacted businesses of all sizes, and...
Ditch the pitch. Start a problem-solving conversation. “What gets you to $100,000 isn’t the same as what gets you to $1,000,000.” We’ve all heard that saying, but what does it mean? Simply put, pivots and tweaks are continuously needed over the lifespan of a company to continue to grow. It’s common for entrepreneurs and salespeople to find...
With over 546 million members globally, LinkedIn is one of the standout major social networks (alongside Facebook, Twitter and Google+). In fact, for business, it is arguably THE SOCIAL NETWORK. However, LinkedIn is often pigeon-holed as simply the place to go to look for your next job. Certainly, it is used extensively by recruitment...
Stop chasing shiny new social media platforms, and be consistent on a few. Snapchat, TikTok, Twitch, Instagram and now Clubhouse — it’s all a little overwhelming, isn’t it? So many entrepreneurs get into an anxiety-induced frenzy over which platform is right for their business. They start to have a “Fear of Missing Out” and jump onto the newest, shiniest...
When you first started selling consulting services, you probably had high expectations. After all, you already had industry knowledge, professional skills, and valuable contacts. And, since the consulting market amounted to almost $70 billion in the US in 2019, getting a little slice of that lucrative pie should be easy, right? But there was one variable you...
When trying to improve your website’s SEO tactics, don’t forget to consider how SEO and UX are connected. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’s usability just as much...
The stressful day of an entrepreneur can be offset by taking the time to mentally reset and re-charge your batteries. We are all longing for the same goals right now — a sense of peace and safety for ourselves, our families, and our businesses during this unprecedented time. No matter what our belief systems may look like,...
Keep your sales emails out of recipients’ trash by deploying these five best practices. While a lot has changed since the internet first entered people’s homes, one thing has held steady: Email is still an essential part of online communication. Despite the introduction of messaging apps and social media sites, email hasn’t just survived — it has thrived. Worldwide, about 3.9 billion people use email...
Building a cohesive and knowledgeable workforce is the cornerstone for stable growth. When contemplating the pressures entrepreneurs face when starting a new venture, fundraising often springs to mind first. Tech talent, however, can be scarcer than capital and may, in fact, be the biggest issue businesses face. Securing funding is naturally the first hurdle but building a cohesive and...
The excitement to adopt the smartest interface is pushing businesses to lose their focus on two important things: employees and customers. Your ability to become a successful company of the future depends on developing a cultural mindset that is focused on creating value for the people inside and outside the organization. The myth that technology...
