You can use your Facebook account and your Twitter to promote what you do, win clients, increase your income and become an important voice in your field. Admittedly, social networks are not a true reflection of real life and much of the best that will happen to us throughout our lives will not happen in...
Technological shifts will unavoidably impact company culture. Can it be for the better? Digital transformation is increasingly important for companies to be successful — merger and acquisition data shows that companies that have digital skills or capabilities built-in, or that are in later stages of digital transformation, generally have higher valuations than those that don’t. And this kind...
Working remotely is widely seen as great for our productivity – making it easier to get into a flow state and do more deep work. But what about wider team productivity? While it might sound like a contradiction in terms, the isolation that comes with remote working can actually refine workplace collaboration – helping teams communicate more thoughtfully,...
Use these seven strategies to get your company’s brand to stand above the rest. Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections. The following seven ways...
In your personal brand, in meetings with clients, in pitches to investors and even when talking to your team, you’ll need to learn how to project confidence if you’re going to succeed. But how exactly can you do it? Skills, knowledge and experience all come into play when you’re defining yourself as an entrepreneur and growing your company....
Why your pitch deck might be killing your chances of startup success. As entrepreneurs–and dreamers–we’ve all been there with that genius, million-dollar idea. But these ideas often require large sums of money to get off the ground, leading you to assume that you need to pursue investors. However, chasing money isn’t always the best move in...
Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more sophisticated and deeper integrations become available between tools,...
Why you should automate your sales process Statistics show that sales representatives spend, on average, only about a third of their time doing the actual job they are supposed to do – selling. So, how do they spend the rest of their day? A big chunk of their time is eaten doing manual but easy-to-automate tasks like...
A curated soundtrack will be music to your customers’ ears. With so many businesses competing against each other in one market, it can be hard to make your brand stand out. Likewise, trying to make a statement on social media is becoming all too common. So what can you do to get attention? Music streaming services have been popular for...
Podcasts, specifically, have exploded in recent years, and Clubhouse trying to become the YouTube of audio. Are you already taking advantage of these platforms? It seems that lately they only talk about social audio . A few weeks ago, Clubhouse announced that it had closed a new round of financing (the amount was not disclosed) to respond to the...
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