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Why Your Sales Emails Aren’t Working, and What to Do About It

Keep your sales emails out of recipients’ trash by deploying these five best practices. While a lot has changed since the internet first entered people’s homes, one thing has held steady: Email is still an essential part of online communication. Despite the introduction of messaging apps and social media sites, email hasn’t just survived — it has thrived. Worldwide, about 3.9 billion people use email...

Why sales and dating are practically the same

Quick — Think of an activity where you want to meet people, identify interests in common and lay the groundwork for seeing them again. Dating comes to mind. However, if you are in the investment, real estate, lending or insurance business you need to find prospects. Often this is done through involvement in the community and networking. The...

Why Being Too Helpful Hurts Sales & 5 Tactics Reps Need to Avoid

Are you ever bothered by people overwhelming you with too much help? For instance, imagine you’re at a department store, and the employee who greets you at the door doesn’t just say “If you need help, let me know,” and let you shop. Instead, they follow you around through every aisle, rattling off information about every article of clothing...

How to Generate Sales Leads for Your Small Business

Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a...