The tools and channels for connecting with prospects have multiplied, but the principles that underpin real business relationships remain unchanged. The challenge for modern sales professionals is to use digital platforms to build genuine trust, not just to generate impressions. There is a tension at the heart of modern B2B sales that every thoughtful professional...
Outbound sales is one of the most powerful growth levers available to B2B companies, but only if you can measure what is working, identify what is not, and continuously optimize your investment. Here is a comprehensive framework for understanding and maximizing your outbound ROI. Outbound sales has experienced a resurgence over the past several years,...
Most companies waste precious money that could have been used to create more sales. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such a broad context that we have diluted the actual role of what the individual actually does. Executive...
Why you should automate your sales process Statistics show that sales representatives spend, on average, only about a third of their time doing the actual job they are supposed to do – selling. So, how do they spend the rest of their day? A big chunk of their time is eaten doing manual but easy-to-automate tasks like...
Discover the formula for crafting presentations that are reliable every time you give them. A Signature Presentation is a message that works for you no matter when, where or how you share it — speaking, in a webcast or webinar, facing one person across a desk or 100 people from a stage. This becomes the core of any...
Is your business looking to generate more leads? Are you hearing quotes of 40 to 60 dollars (or more!?) per qualified lead? Have you considered using Facebook Ads for lead generation? You should. And this article will tell you how. In fact, I’ll give you some tips and strategies that can earn you some of the cheapest...
Ditch the pitch. Start a problem-solving conversation. “What gets you to $100,000 isn’t the same as what gets you to $1,000,000.” We’ve all heard that saying, but what does it mean? Simply put, pivots and tweaks are continuously needed over the lifespan of a company to continue to grow. It’s common for entrepreneurs and salespeople to find...
With over 546 million members globally, LinkedIn is one of the standout major social networks (alongside Facebook, Twitter and Google+). In fact, for business, it is arguably THE SOCIAL NETWORK. However, LinkedIn is often pigeon-holed as simply the place to go to look for your next job. Certainly, it is used extensively by recruitment...
When you first started selling consulting services, you probably had high expectations. After all, you already had industry knowledge, professional skills, and valuable contacts. And, since the consulting market amounted to almost $70 billion in the US in 2019, getting a little slice of that lucrative pie should be easy, right? But there was one variable you...
Keep your sales emails out of recipients’ trash by deploying these five best practices. While a lot has changed since the internet first entered people’s homes, one thing has held steady: Email is still an essential part of online communication. Despite the introduction of messaging apps and social media sites, email hasn’t just survived — it has thrived. Worldwide, about 3.9 billion people use email...
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