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7 Ways You Can Use LinkedIn To Blow Up Your Brand

Use these seven strategies to get your company’s brand to stand above the rest. Over the last three years, LinkedIn‘s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections. The following seven ways...

The Difference Between Growing a Business and Growing a Brand

Four reasons why entrepreneurs should focus on growing their brand as much as they focus on growing their business. Growing a brand and growing a business often go hand in hand – but there are some differences. If you Google “the difference between brand and business,” you’ll find tons of results with a myriad of explanations of what actually is brand....