Much has been written and discussed regarding the widening technology skills gap and its implications as companies in every sector invest in large, expensive digital transformation projects. As a recent study by Accenture found, there are 7 million job openings and only 5.8 million available workers. But in reality, the 1.2 million difference only scratches the surface...
I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to...
At the end of the day, having two seemingly perfect candidates and only one role to fill is really a good problem to have. It’s often hard to find one star hire, let alone multiple, and either way you decide you’ll probably end up with a great new employee. But, well, it’s still a problem. When it comes...
Future-proofing your business with social is all about committing to the long game. Market leaders have capitalised on digital marketing since the early 90s, but the current level of awareness toward the use of online tools for marketing has been unprecedented — here in Europe and elsewhere around the globe. The first half of 2020...
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a...
Executives’ expectations for 2021 are high. Many hope to make up for everything that was lost, cancelled or postponed in 2020. Overcoming the pandemic and political turmoil next year won’t be easy, and these challenges have a way of bleeding into the workplace. Internal leadership will be every bit as important as external needs. Business leaders must...
No matter what your industry or company size is, digital marketing is a surefire way to grow your business. If you’re a startup business on a small budget, you should have a robust digital marketing strategy in place to create a strong presence in the marketplace. We can all agree that 2020 was a tough...
The world witnessed a historic shift in the 2020 job market due to the Covid-19 pandemic. While some companies used to offer remote work as a perk, it has now become the norm for most businesses. By 2025, an estimated 70% of the workforce will be working remotely at least five days a month. While 2020 may...
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