It only takes one toxic worker to wreak havoc and negatively impact an entire workplace. Toxic coworkers not only make work dreadful and unpleasant, but they harm the productivity and morale of everyone around them. They create unnecessary drama, erode the culture, undermine the values of the company and destroy trust within the team. According...
6 steps that will set your consulting business up for success. Working for yourself rather than for an employer has its challenges, such as losing insurance benefits or a reliable paycheck. But it comes with trade-offs that, for many workers, outweigh the challenges: the ability to set your own schedule, choose your own projects, create...
Some see LinkedIn as a job hunting site. For others, it’s the only social media they can browse at work. Often, LinkedIn is simply seen as digital business card swapping, but it can be so much more than that! LinkedIn is currently the 15th top visited website in the world. In fact, it’s #11 in the US, right...
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success. Fortunately, there...
Much has been written and discussed regarding the widening technology skills gap and its implications as companies in every sector invest in large, expensive digital transformation projects. As a recent study by Accenture found, there are 7 million job openings and only 5.8 million available workers. But in reality, the 1.2 million difference only scratches the surface...
I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to...
At the end of the day, having two seemingly perfect candidates and only one role to fill is really a good problem to have. It’s often hard to find one star hire, let alone multiple, and either way you decide you’ll probably end up with a great new employee. But, well, it’s still a problem. When it comes...
Future-proofing your business with social is all about committing to the long game. Market leaders have capitalised on digital marketing since the early 90s, but the current level of awareness toward the use of online tools for marketing has been unprecedented — here in Europe and elsewhere around the globe. The first half of 2020...
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a...
Executives’ expectations for 2021 are high. Many hope to make up for everything that was lost, cancelled or postponed in 2020. Overcoming the pandemic and political turmoil next year won’t be easy, and these challenges have a way of bleeding into the workplace. Internal leadership will be every bit as important as external needs. Business leaders must...
