Most companies waste precious money that could have been used to create more sales. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such a broad context that we have diluted the actual role of what the individual actually does. Executive...

No matter what industry you’re in, marketing is going to be essential, and email marketing is among the most useful channels available. Here are seven key email marketing tips for small businesses. 1. Make sure sign-up is appealing and easy If you want to use email when marketing your business, then you need signups. Without...

Technological shifts will unavoidably impact company culture. Can it be for the better? Digital transformation is increasingly important for companies to be successful — merger and acquisition data shows that companies that have digital skills or capabilities built-in, or that are in later stages of digital transformation, generally have higher valuations than those that don’t. And this kind...